Jil Sander, which is thee Italian based line designed by Raf Simons, is launching a bridge line. It’ll be entitled Jil Sander Navy (since thee label’s navy blue) and will cost about 40% less than the ready to wear collection.
According over at fashionista, Simons says, "he’ll inject the same spirit into the collection, but there’ll be more prints and it should feel more laid back." Sounding more like outerwear including trenches and knits.
Jil Sander Navy will hit Jil Sander boutiques the beginning of next year, and they’re hoping it lands in both US and Japanese retailers in time for SS/2011, as well. The company’s CEO said, “This is a strategic first step to grow the Jil Sander business as we aim to reach out to a vaster clientele. Not only does it address market needs, but it will complement the pre-collections and the runway offering.”
That's me above wearing my Raf by Raf Simons wool knit sweater from a shoot I did. :)
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