Friday, March 1, 2013

First Look: Betsey Johnson’s New Dress Collection

A little bankruptcy is no big thing for Betsy Johnson!

Betsey Johnson‘s main collection may be shuttered forever, but that hasn't stopped the most energetic 70-year-old on the planet from expanding her fashion legacy. After Steve Madden invested in the company, he decided to take the Betsey brand down a few price points and focus on what she arguably does best–dresses.

The new Betsey Johnson dress line hits stores like Macy’s and Nordstrom this spring (just in time for prom season!), and you’ll be able to snag them for $99 to $249. We got a first glimpse of the collection today, and they’re pure Betsey. “I’m back!!! Doing my dress thing. Pretty and punk, sweet and sexy, always rock n’ roll,” she said in a release.

Never stop doing your thing, Betsey.

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