The "It" Factor by Frederik Heyman

Photographer Frederik Heyman and stylist Lotta Volkova Adam collaborated on the story 'The "It" Factor' in the new Spring/Summer 2012 issue of Vogue Hommes Japan. The featured models include Jake Shortall, Arran Sly, Max Rendell, Simon Sabbah, Jakub Nowocien, Bastian Thiery, Tarik Lakehal and Jacob Morton. Courtesy of - Homotography