David Beckham Smells Like...

Wanna smell as good as David Beckham looks? Well as we've been promoting as you can see at the bottom page, looking yummier than ever, Beckham has unleashed his ad campaign for his new fragrance enititled, "Homme."

It's the soccer stars 3rd fragrance and counting in conjuction with Steve Mormoris, who a serves as senior VP for Coty Beauty.

"David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise", says Steve Mormoris.

Side note: Ingredients include citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.

The ad campaign was photographed by Alasdair Mclellen with an accompanying commercial soon to be released.

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