ItsNotYouItsMe Blog: 2020

Friday, July 10, 2020

WOOYOUNGMI Spring/Summer 2021

"WOOYOUNGMI unveiled its Spring/Summer 2021 collection during the Digital Paris Menswear Fashion Week." -

MMSCENE STYLE STORIES: Joshua Honeycutt by Galvin Mason

"The handsome Joshua Honeycutt stars in Stone Cold Fox story captured exclusively for MMSCENE STYLE STORIES by fashion photographer Galvin Mason. In charge of grooming was beauty artist Lydia Brock.

For the session Joshua, represented by Independent Model Management in Milan, and Paragon Model Management in Mexico, is wearing 70’s vintage looks." -

GIVEAWAY: “CASH” Speedo & Towel by Julian Zigerli

"Swimwear season is here and we want to make sure you are cool while getting hot, so we are partnering with Julian Zigerli for your chance to win a Cash Towel and Speedo. Even if you are just taking a social distancing holiday from home, show your neighbors what you’ve been hiding under your tracksuit hoodies all these months.

Contest details:
Entrants must follow Julian Zigerli & Fucking Young! on Instagram and comment on THIS photo by tagging one friend.
This giveaway is open to everyone aged 18 or over internationally.
The giveaway begins on July 9 and closes on July 19, 2020, at 23.59 GMT.
The winner will be randomly chosen and contacted via Instagram direct message and win the “CASH” Towel & Speedo by Julian Zigerli!
This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram." -

Études Spring/Summer 2021

"Études showed its Spring/Summer 2021 collection during the Digital Paris Menswear Fashion Week. Roe Ethridge, who’s also part of the collection thanks to a collaboration, has directed the lookbook, shot in a Paris studio from his New York City base home, echoing the France / U.S. correspondence that drove the collection. In the vein of his own artistic practice, still-life imagery transports the silhouettes into hyperreal territories, via the use of overlays and chroma key compositing.

Entitled ‘Yes Future’, the collection by Aurélien Arbet, Jérémie Egry, and José Lamali is an optimistic deep dive – a challenge to negativity and an interrogation of the tropes of American menswear from the desert and the mountains to the sea. Ethridge’s iconography is salient – from the iconic Pigeon (2001) to newer works like Apple Bees and Rockaways (Dawn Patrol) depicting cut fruit, sunrises, and surf breaks – and their placement not only frames Ethridge’s work as subplots but employs his practice of layout, furthering the dialogue of his images over button-down shirts, jersey hoodies, and oversized tees.

The video brings the looks back to where they were conceived, since it has been shot in the streets of the 20th arrondissement of Paris surrounding Études’ creative studio. An uninterrupted sequence follows the models wandering and passing each other, dispersed in the usual activity of the city." -

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