ItsNotYouItsMe Media | Music, Fashion Editorials and Alternative Pop Culture: 2020-02-02

Saturday, February 8, 2020

r Homme – The New Fragrance Campaign

"Robert Pattinson is once again the face of the Dior Homme fragrance." -

Patrick Church “Land Of My Dreams” Underwear Collection

"Patrick Church is launching his new collection titled “Land Of My Dreams“, featuring Patrick’s signature prints taken directly from his artwork.

The collection is heavily influenced by the nostalgia of the ’70s and his visits to Miami, where he feels inspired by the aesthetic and energy." -

In Conversation With Rising Star Tommy Hackett

"How were you discovered, and what were your first feelings when you happened to sign your first contract?

Hey Fucking Young! So I came to LA on a whim with pictures of me on the beach in Maui and not much else. But I can definitely say I found the right people to send my pictures to through a friend of mine. Wilhelmina ended up being the perfect fit. When I signed my first contract, I felt like everything was in front of me and that my life would never be the same. And it hasn’t since.

Who’s been the best client to work with?

For a long time now I’ve worked for Hollister exclusively and we traveled all over and helped me experience so much.

Could you describe your favorite modeling experience so far?

Okay just outside Milan, Italy there’s a ski resort called Cervinia and there I got to snowboard for two days all day long, with the guys from Dsquared. I just never thought I would ever be in a place like this.

How’s it been for you since commencing?

For the past five years, I have had ups and downs. Things are going very well nowadays.

Could you give us a fun anecdote about yourself?

Before the age of eight, I had 20 stitches in my face. Pretty painful but hey, guess life’s just bizarre!

As a greatly-esteemed model across social media, what are your thoughts in regard to the whole Instagram thing?

I think Instagram has expanded this business. It’s created a space for people to create. For me, I try my best to not get stuck on it.

What are the things that really matter to you?

Taking care of the people that are close to me. Spending time learning myself. Inspiring people to live just a little more.

Do you feel emboldened through your social media channels? If so/not, how come?

No, I guess because I had a whole lot before I was on social media.

What do you wish you could have done differently throughout your journey?

I wish I acted on more of the opportunities that presented themselves.

Any major inspirations?

My mother.

What’s your biggest remorse?

I guess I’m sad about leaving home, but I don’t regret it very much in my life because it all brought me to this moment.

What’s the wisest lesson you’ve learnt being in the industry?

Save your money.

Any advice to give the young wave of aspiring models, wanting to venture into such field?

Book the room, not the job. Make them like you, don’t think about which photographer is shooting, who else is on the job, what campaign it’s is, just enjoy being at that casting and being able to meet people that can change your life.

Photography: Jon Wong @iamjonwong
Styling: Arlen Jeremy Farmer @arlenjeremy
Hair: Greg Buchl @gregwillcutyou
Talent: Tommy Hackett @tommy_hackett at Wilhelmina Models @wilhelminamodels" -

SHOOP Fall/Winter 2020

Spanish brand SHOOP presents its preview for the Fall-Winter 2020 season captured by the lens of Enanei. This time, the collection has as its main reference sunrise, from a literal and conceptual point of view. The protagonist is an elegant and romantic man in which the elements of the tailoring are reinterpreted and replaced for current ones.

Although the suit is the main element, the collection is also made up of “shoe cover” pants, double-breasted shirts –where piercings become twins or tie pins–, garments composed of several layers, cuts and frayed and with chains and handmade leather coats. And they are combined with cracked prints, brocade fabrics and the already classic technical fabrics in strong colors.

The graphic part revolves, this time, around the tribal sun and the idea of dawn as the symbol of rebirth and vitality, that has been a central theme in various cultures throughout history. On the other hand, the colors that predominate in the collection are brown, black, broken white and mustard combined with small details in burgundy and blue tones.

SHOOP will unveil the collection completely in its debut at Rakuten Fashion Week Tokyo on March 21 at its Tokyo Fashion Award 2020 parade.

Photography by Enanei
Styling by SHOOP
Hair: Xpresion Creativos
Models: Kone (Uno Models), Shannon Cheung (Fifth Models) & Jay.
Shoes: Asics" -

Rockwell Harwood Models Reserved Spring 2020 Menswear Collection

The handsome Rockwell Harwood at IMG Models team ups with fashion photographers Frankiewicz & Rozniata for Reserved‘s Spring 2020 menswear lookbook. In charge of styling was Ewelina Gralak, with beauty from hair stylist Karim Belghiran at Art List Paris, makeup artist Dariia Day at D’Vision, and manicurist Sosna Strachota Mani & Beauty. Set design is work of Ania Witko, with production from Warsaw Creatives. Video directed by Szymon Dudka at Hart & Viewfinder. " -

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