ItsNotYouItsMe Media | Music, Fashion Editorials and Alternative Pop Culture: 2020-01-26

Saturday, February 1, 2020

Buster’s World FW20 Backstage!

"Take a look at Buster’s World Fall/Winter 2020 backstage, shot by Marc Medina during CIFF, in exclusive for Fucking Young!" -

NILøS Fall/Winter 2020

"Biotechnology sparks a synergy that touches new heights, replacing a refreshing DNA to create a brand-new wearable experience. The collection pivots into a selection of garments that provide a mature take on shapes and a natural connotation, moulding hybrids that epitomise dystopia, swelled by bold structures and bloated tailoring.

The collection characterises a starting point, with a proclivity to experiment bio-art incorporating relatable biotechnology into consumeristic design aesthetics. Garments attempt to expose the ruthless force behind technological advancement.

More about NILØS at

Creative director: Tatsuro Horikawa
Photographer: Taro Mizutani
Stylist: Tatsuya Shimada
Hair & Make-up: Jun Matsumoto" -

mfpen FW20 Backstage!

"Take a look at mfpen Fall/Winter 2020 backstage, shot by Marc Medina, in exclusive for Fucking Young!

This is a collection largely defined by the use of luxurious deadstock fabrics sourced around Europe, accompanied by recycled cashmere knits and Tencel fabrics. A collection with silhouettes that seek to balance the timeless yet contemporary in their tailored and relaxed manner, with references to both tailoring and workwear." -

DIESEL SS20: For Successful Living Campaign

"DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.

But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation.

The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that.

While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.

The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is.

Because, what does it all boil down to, ultimately? That For Successful Living is fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony.

Film Credits:
Director: François Rousselet
Production company: Division
Stylist: Clare Byrne
Music Production: Sizzer
Photography & Product Videos Credits:
Photographer/Director: Kourtney Roy – Lambert Lambert" -

MMSCENE STYLE STORIES: Hamudi Hassuneh by Eddie Blagbrough

"Fashion photographer Eddie Blagbrough captured our latest MMSCENE STYLE STORIES exclusive session featuring the handsome Hamudi Hassuneh represented by SUPA Model Management. In charge of styling was Andre Deveaux.


For the story Hamudi is wearing selected pieces from Off-White, Fendi, Prada, Bottega Veneta, Alice Made This, Ermenegildo Zegna, Iceberg, Our Legacy, Qasimi, and Grenson.

Discover more of the session below:" -

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