ItsNotYouItsMe Blog: 2020-01-05

Saturday, January 11, 2020

Romaine Dixon & Etienne de Testa Model Fendi Spring Summer 2020 Looks

"Models Etienne de Testa and Romaine Dixon star in Fendi‘s Spring Summer 2020 menswear campaign captured by fashion photographer Luca Guadagnino. In charge of styling was Julian Ganio with beauty from hair stylist Daniel Manzini, and makeup artist Alice Fayre." -

Jil Sander Fall/Winter 2020

"Luke and Lucie Meier presented their Fall/Winter 2020 collection for Jil Sander, in Florence during Pitti Uomo." -

Xander Zhou FW20 Backstage!

"Take a look at Xander Zhou‘s Fall/Winter 2020 backstage, captured by the lens of Lewis Soams during London Fashion Week Men’s, in exclusive for Fucking Young!" -

ADISH Spring/Summer 2020 Campaign

"ADISH unveiled its Spring/Summer 2020 campaign, shot by Michal Chelbin and styled by Patrick Welde.

The inspiration for the ADISH SS20 collection stems from the Nuweiba Music Festival that took place in the Sinai Peninsula in 1978, when the area was still under the Israeli occupation that began in 1967 as a result of the Six-Day War.

The festival came about on the final days of summer, during the advanced stages of the controversial peace treaty negotiations with Egypt, when it was already made clear that Sinai will soon be returned to Egypt rule. The festival – which had an attendance of 10,000 people and included performances by some of Israel’s biggest pop stars at the time – was therefore organized as an informal, optimistic, good-bye party that celebrated the end of the occupation in Sinai and the beginning of hopeful peace between Israel and Egypt.

In the 11 years that Israel occupied Sinai, the beach strip of Nuweiba (or “Neviot” in Hebrew) was considered a gem, supplying the young Israeli generation the ultimate retreat to escape to from the stressful daily life with its virginal desert landscape, picturesque mountains, and bright blue sea. However, while many Israelis protested the government’s decision to withdraw from Sinai, the Israeli inhabitants of Neviot did not object to Israel ceding control of the area and evacuated their houses without protest, understanding that peace was more important than their prosperity.

The spirit of the Nuweiba Music Festival symbolizes a very different approach to territory withdrawal and disengagement than that which prevails today; it reminds us not only that these actions are possible, but that they can also take place within a positive, utopian and joyful mindset, and not only through militant aggression and violence.

The SS20 collection draws inspiration from the vibe, the mood and the psychedelics of the era, the music festival’s graphic language, and the unique desert aesthetic of Sinai; the texture and tones of the sandy mountains, the style of the local Bedouins, their traditional patterns and symbols and the sun’s discoloration of the rugs and textiles. The name of the collection is based on an article by the famous Israeli author Johnathan Geffen which was Published in the Israeli newspaper “Maariv” in June 1978." -

Blondey McCoy is the Face of Berluti Spring Summer 2020 Collection

"Artist, skateboarder, designer and model Blondey McCoy at KMA stars in Berluti‘s Spring Summer 2020 campaign captured in Rome by fashion photographer Alasdair McLellan.

In charge of creative direction was designer Kris Van Assche, with art direction from M/M (Paris), and casting direction by Piergiorgio Del Moro. Styling is work of Mauricio Nardi, with beauty from hair stylist Michael Harding, and makeup artist Lynsey Alexander." -

Friday, January 10, 2020

Kaushik Valendra Fall/Winter 2020

"Kaushik Valendra’s winter collection cements on a unique insight into the Indian designer’s creative modus operandi. The presentation began with an inversive traditional type of runway show, working with members of the atelier. Meld with the familiar wall of popping incandescence, the models then step off the runway and into the environment for which the clothes were produced; that of the red carpet. It’s a transparent transition that allows the audience to fully understand the artisan’s dedication to the craft of menswear, while also realizing the power of the clothing in the most glamorous of settings.

Indeed, while glamour is paramount in this collection, elegant tailored silhouettes on show in fact eschew many of the tenets of classic tailoring. Instead, Velendra has been inspired by the DNA of sportswear, the placement of its seams, and how it drapes on the human anatomy, while at the same time accentuating the key principle that has always underlined tailoring – the aim of flattering the figure.

“Naturally fascinated by this dichotomy, my intention was to find a way to recreate those sexy and masculine shoulders, elegant elongated proportions and bold muscles using modified tailoring techniques and fabrication,” says Velendra. “My collection investigates the infinite possibilities of linking the two modes together, creating a ‘new generation’ of a modern, futuristic, sophisticated, and luxurious man.”

Key to the collection is the juxtaposition of traditional Indian embroidery techniques in collaboration with the lauded atelier of Vastrakala, founded by Jean-François Lesage, with the incorporation of space-age fabrications, such as magnetic zips and a heat-reactive felt that naturally molds over the contours of the shoulders, eliminating the need for traditional padding. Most striking are Velendra’s removable shoulder molds which, like armor, are designed to accentuate the human form but without ever compromising fluidity of movement. Velendra’s seamless hybridization of sportswear and tailoring charts new territory on the map of glamorous contemporary menswear." -

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