ItsNotYouItsMe Media | Music, Fashion Editorials and Alternative Pop Culture: Virgil Abloh presents “The Adventures of Zoooom with Friends” for Louis Vuitton SS21

Sunday, July 12, 2020

Virgil Abloh presents “The Adventures of Zoooom with Friends” for Louis Vuitton SS21



In lieu of the traditional fashion show format, Virgil Abloh has instead imagined a virtual and literal voyage across the world to present his new collection “Message in a Bottle”. Starting at Louis Vuitton’s ancestral home in Asnières, outside of Paris, the film follows movers packing up shipping containers and loading them onto a barge, that then sails down the Seine River and beyond Paris. Aboard, a colorful crew of animated characters called ‘Zoooom with friends’ are hiding as stowaways, as a nod to Virgil Abloh’s ongoing theme of boyhood present in all of his Louis Vuitton collections.



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