ItsNotYouItsMe Media | Music, Fashion Editorials and Alternative Pop Culture: ItsNotYouItsMe "Come Thru Tuesday Vocals" Features Stellar Cosmic From Born Ruffians. Plus Psychedelic Sauce-Boys, Holy Wave!

Tuesday, May 5, 2020

ItsNotYouItsMe "Come Thru Tuesday Vocals" Features Stellar Cosmic From Born Ruffians. Plus Psychedelic Sauce-Boys, Holy Wave!







ItsNotYouItsMe "Come Thru Tuesday Vocals" Features Stellar Cosmic From Born Ruffians. Plus Psychedelic Sauce-Boys, Holy Wave!

"Opening on a drone of lyrics, drums, guitars and bass and with the title of the track repeated throughout each verse, Holy Wave’s new single “I’m Not Living in the Past Anymore” exists in the midst of tense and repetitive instrumentation. Written almost as an incantation for a better outlook on life, the self-imposed echo chamber of the verse breaks when the incendiary chorus takes hold, filled with high-end guitar distortion that is reminiscent of bands like Yak.

In a lot of ways, the rough cuts of Holy Wave’s new outing are reminiscent of their earliest work found on their 2012 debut album Evil Hits, but the brave duality of this latest track hints at something new and truly bold to come. Speaking on the single, the band explain that “I’m Not Living in the Past Anymore” is “a sort of mantra. Repetition is crucial in changing the way you interpret and interact with the world around you.”

Filled with intoxicating hooks and explosive choruses, Holy Wave’s new single “I’m Not Living in the Past Anymore” is indicative of something special in the making as they announce new album Interloper.

Opening on a drone of lyrics, drums, guitars and bass and with the title of the track repeated throughout each verse, Holy Wave’s new single “I’m Not Living in the Past Anymore” exists in the midst of tense and repetitive instrumentation. Written almost as an incantation for a better outlook on life, the self-imposed echo chamber of the verse breaks when the incendiary chorus takes hold, filled with high-end guitar distortion that is reminiscent of bands like Yak.

In a lot of ways, the rough cuts of Holy Wave’s new outing are reminiscent of their earliest work found on their 2012 debut album Evil Hits, but the brave duality of this latest track hints at something new and truly bold to come. Speaking on the single, the band explain that “I’m Not Living in the Past Anymore” is “a sort of mantra. Repetition is crucial in changing the way you interpret and interact with the world around you.”

Attempting to express the duality of their lives as musicians, splitting time between the road and home, “I’m Not Living in the Past Anymore” serves as an excellent centre point to introduce their new album, Interloper. Defined as “a person who becomes involved in a place or situation where they are not wanted or are considered not to belong,” Holy Wave’s fifth collection will be an examination of the increasingly relevant trope of remaining consistent and true to yourself in a world that is changing faster than any of us can keep up with.

"I'm Not Living in the Past Anymore" is available now via Reverberation Appreciation Society, with the new album Interloper set for release 8 May. Follow Holy Wave on Facebook." - thelineofbestfit.com/new-music/discovery/holy-wave-im-not-living-in-the-past-anymore






ItsNotYouItsMe "Come Thru Tuesday Vocals" Features Stellar Cosmic From Born Ruffians. Plus Psychedelic Sauce-Boys, Holy Wave!

"About a month ago, Ontarian post-punk experimentalists Born Ruffians unveiled their sixth album JUICE in a truly democratic fashion—by enlisting the loyal fanbase they’ve accrued over the past decade and change to spread the word of their single “I Fall in Love Every Night” and its truly bizarre video across socials.

Today the band is doubling down on this unconventional roll-out with an equally catchy second single, “Dedication,” an equally bonkers video for the track, and a live 1-855 number detailing the Ruffians’ plans for 2020. While the music remains as upbeat as ever, vocalist Luke Lalonde notes that “Dedication” exhibits the band at their most biting. “‘Dedication’ is about destruction,” he notes. “Dedication to global destruction in the name of greed, glory, and God. All of our stupid human follies and fancies. Easter Island on a global scale. How everything modern and human may be designed and dedicated to consumption and death.”

To highlight this socially accepted form of destruction, director Roger Galvez sets the song to over-the-top infomercial visuals rivaling Tim & Eric’s dedication to capitalist kitsch. “‘Dedication’ is like one of those beautiful poisonous frogs from deep in the rainforest: On the surface it’s all blue, green, and gorgeous, but once you lick that sucker—you’re toast,” notes Galvez. “The song invites you in with immediate energy, and before long you realize you’re singing along to humanity’s demise. For the video we wanted to bottle that trickery and literally sell it.”

Watch the video below, and read on for a handful of Canadian and European tour stops. JUICE will arrive April 3rd on Yep Roc Records—pre-order it here, and hear all about what the band has planned for 2020 at 1-855-909-0280." - floodmagazine.com




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