ItsNotYouItsMe Blog: 2019-11-03

Saturday, November 9, 2019

Happy Socks x Macaulay Culkin

"Happy Socks challenges you to be Naughty or Nice this holiday season with a playful campaign starring Macaulay Culkin launching today. Renowned as the leading actor of the successful Home Alone, Culkin is synonymous with festive shenanigans and holiday pranks. The Swedish lifestyle brand which is known for its passion for fun brings his antics to life with a campaign that would bring cheer to even the grumpiest Scrooge.

“It’s not really the holidays unless there are socks under the tree, and Macaulay is on the TV screen. So we put the two together creating this weird and wonderful seasonal delight!“ Viktor Tell, Co-Founder & Creative Director of Happy Socks.

“Both Happy Socks and I have really good taste in spokesman. But yeah, Christmas is my time of year. I get recognized 10x more between the months of November and January. I have no idea why!” – Macaulay Culkin

As a special under-the-tree treat, Culkin has worked closely with Happy Socks’ design team to create three very special designs. A wink to BunnyEars, Culkin’s satirical pop-culture website, and podcast, the designs feature fluffy and funny bunnies lounging in sun chairs, sinking their teeth into candy canes, and posing for a surreal portrait. Traditional with a twist, Culkin’s patterns are a distinctive and quirky selection of holiday styles, available in a special edition 3-pack gift box." - Fuckingyoung.


"Miguel Pasquarelli at UNO Models shot by Guillermo Heslop Fernandez and styled by Olalla Armada, in exclusive for Fucking Young! Online.

Hair: Pablo Pita
Photo Assistant: Claudia Valentina
BRANDS: Versace, Levi’s, Weekday, Armani, Emidio Tucci, Dsquared2, Uniqlo." -

MMSCENE STYLE STORIES: Pape Moundor by Alej Fernández

"Fashion photographer Alej Fernández (Hunter Haus) teams up with the handsome Pape Moundor at Pop House for the latest MMSCENE STYLE STORIES exclusive session. Styling is work of Jou Martan, with creative direction from Gumidafe Gutiér, and production by Hunter Haus. In charge of makeup was beauty artist Irene San Gil, with hair styling from Icon Canarias.

For the Nuevo vecindario (new neighborhood) story Pape is wearing selected pieces from Escada, Burberry, Fila, Lee, Kelme, Nike, Mango, Uterque, Vans, Multiópticas Las Palmas, Ralph Lauren, Ekamai Club, Joumartan, Adidas, Moschino, Longchamp, and Wmns Nike Air Max Plus.

The multidisciplinary vintage fashion has only climbed steps since its debut in the 20s where the rich of the time donated their “precious spoils” to give space for new trends, but since the 60s, famous people like Mick Jagger, Jimmy Hendrix or Eric Clapton began to revalue them at superstars levels. 2019 and we resist saying goodbye to a phenomenon that continues to mix urban cultures and styles.

Hunter Haus and his team bring you closer to that connection that drags the vintage phenomenon throughout its life where hippies, new romantics, coquettes, post punk movement, grunch, duppers or dandies, stokes croft, bohemians, indies, high end Asians, skater rats, chavs or kanis, gay movement of the 80s and many other urban styles or tribes, are responsible for an inheritance that stores a lot of history in these exclusive garments." -

Discover Louis Vuitton Spring Summer 2020 Menswear Pre-Collection

"French fashion house Louis Vuitton presented their Spring Summer 2020 Menswear Pre-Collection, that explores everyday wardrobe of a modern man, with the latest advertising campaign." -

Friday, November 8, 2019

Geron McKinley, Miles McMillan & Simon Nessman Model BOSS Watches

"Supermodels Simon Nessman, Miles McMillan, and Geron McKinley star in BOSS Watches‘ 2019 advertising campaign captured by fashion photographer Paul McLean. In charge of styling was Dan May, with grooming from Jonathan De Francesco.

“Open skies, urban streets, broad horizons. These are the inspirations behind our new timpieces: Aero, Nomad and Vela, which form The Collection by BOSS Watches. Combining aesthetics with performance, these elevated designs are created to accompany every man navigating the fast-paced demands of modern life. It’s time to start your journey.“" -


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