ItsNotYouItsMe Blog: Le Beau by Jean Paul Gaultier

Thursday, September 26, 2019

Le Beau by Jean Paul Gaultier

"Le Beau by Jean Paul Gaultier

After "Le Mâle in the Navy" (here on Morphosis), Jhona Burjack, Augusta Alexander and Chris Bunn (with Daphne Groeneveld & Alexis Sundman) teamed up once again with Gorka Postigo in the ad campaign for Jean Paul Gaultier's brand new fragrance Le Beau (French for 'the handsome'). Created by perfumers Quentin Bisch & Sonia Constant, and inspired by the Garden of Eden, this scent and its version for women are exotic, decadent and erotic, playing up to the designer's cheeky graphic aesthetic. If La Belle is a hedonistic afternoon tea in a Parisian hotel, then Le Beau is the Pepto-Bismol one drinks afterwards to wash down all of that sugar -it is modest in comparison, which makes sense seeing as Mr Beau is covering his modesty with a rather large fig leaf ! This curious masculine is a zesty aromatic that treads a tropical path, blending sparkling bergamot with the nutty-fresh nuances of coconut woods. Tonka beans, with their marzipan, vanilla facets bring a barbershoppy warmth, evoking Jean Paul Gaultier's iconic Le Mâle; however, the whole treatment is fresher, more modern and much transparent. Le Beau has a silvery, metallic sheen to it that makes one think of it as a futuristic fougère –an evolution of Le Mâle made for the modern man of today." -

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