"The technical boom in the fashion industry is undeniable and the ASICS GEL-KINSEI OG are one of those sneakers that have come to steal the prominence of everything present in terms of Y2K. Its shape, its colors, and its ultra-technical design make it challenge directly to any current proposal. First launched in 2006, the design of the ASICS GEL-KINSEI OG was instantly praised as advanced. One of the most technical running shoes on the market that has arrived to position itself as the most fashionable of the moment. Recognized as a high mileage shoe with superior comfort and a bold look, ASICS recovers its iconic GEL-KINSEI ™ shoe after more than 10 years.

To celebrate this new must, ASICS and Foot District present a video campaign filmed by Laura Vifer in which the GEL-KINSEI OG and the most psychedelic high-end coexist with the talent of ANTIFAN – project led by Jerv.agz (Agorazein) that promises to shake the music scene, ALVVA – The Basque DJ has recently gone through Sónar Festival or Boiler Room making it clear that it is a talent on the rise and JENNY TRAN, one of those responsible for one of the movements that are stirring Barcelona: Vodoo Club.

GEL-KINSEI OG is now available through selected retailers as FOOT DISTRICT.

Follow @asicstiger for more.
#KINSEI #StructuredToMove

Photography by Amanda Adász
Video director: Laura Vifer
VFX: Marta Fuentes
Talents: Antifan & Alvva & Jenny Tran
Make-up: Regina Khanipova
Edition: Clara Monera
Producer: Regina Khanipova
Music: Antifan
Stylist: Highxtar
Layout: Angel Corral
Produced: Highxtar.Lab." -

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