SECTS SHOP 2019 Campaign

"“The Good, The Bad & The Bloody” is the name of the new campaign from SECTS SHOP for 2019 shot by Aiden Yeoh and including brands like 000 Worldwide, Airinum, Axel Arigato, Bmuette, Casablanca, Champion, Cote Et Ciel, D-antidote, Depression, Dust, Facetasm, Iceberg, Ih Nom Uh Nit, Martine Rose, Maxxi J, N21, Nasa Seasons, Nemen, Nilos by Julius, PAM, Puma, Rick Owens Drk Shdw, Sankuanz, Self Made, SSS World Corp, Used Future, Walter Van Beirendonck, White Mountaineering and Yohanix Blacx & Youser.

Sects Shop is a multi-label streetwear space founded in 2014 and curated by Singapore-based designers of fashion label DEPRESSION, Kenny Lim and Andrew Loh. The shop is divided into sections, ‘Construction’, ‘Voodoo’, ‘Supermarket’ & ‘Garden’, to cater to a multitude of styles.

For 2019/2020, it’s all about the good boys, the bad boys, and the weird boys. With a refreshed brands list, the campaign tries to capture the spirit and spectrum of the youth of today. The campaign takes you through a range of emotions, from the re-imagined millennial slacker to the new emo kid, to the eclectic avantgarde yet urban guy and more.

Shot by Aiden Yeoh
Creative Direction & Styling by Sects team @kennydepression @andrewdepression
Hair & Make-up by @insquareivan
Video by @grayreve
Models @insutagram_94 @sunghyunjo__ @mylittledan" -

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