ItsNotYouItsMe Blog: Whoo-Hoo! OG Style trendsetter Iris Apfel Signs With IMG Models!!!

Friday, February 1, 2019

Whoo-Hoo! OG Style trendsetter Iris Apfel Signs With IMG Models!!!

Whoo-hoo! OG style icon and all-around trendsetter Iris Apfel sings with IMG Models! A woman who has a born with instinct and golden eye garment talent. Fashion you can buy but the style you must possess. We've been questioned our whole lives, "what's your secret to your style"?

We feel style is in your DNA. You either have it or you don't.  And it's very obvious when those who don't. It's something you really cant learn. We always dress for ourselves and we don't care what anybody thinks. No, we're not rebels or label whores. We don't do these things to shock anybody. Frankly, we don't give a damn.

Fortunately, we've come across talent and inner circle relationships that have been secure and celebratory and not jealous. Authentic style lovers who've liked the way we've dressed. Liked how we styled and never minded if people stared. Cause they knew the creation first hand was never premeditated or tried but just organic and spontaneous to a mood and expression!

"It was announced on Thursday that Iris Apfel, the 97-year-old businesswoman, interior designer and accidental fashion icon, has signed with IMG Models.

"I am very excited. I never had a proper agent," Apfel told Women's Wear Daily, adding that she previously brokered deals herself. "I'm a do-it-yourself girl. I never expected my life would take this turn, so I never prepared for it. It all just happened so suddenly, and I thought at my tender age, I'm not going to set up offices and get involved with all kinds of things. I thought it was a flash in the pan and it's not going to last."

The tastemaker — who launched her own textile company, Old World Weavers, in 1950, and was involved in nine White House restoration projects — went on to say that designer Tommy Hilfiger connected her with IMG. "He put us together," she said. "I'm very excited and very grateful."

Prior to signing with IMG, Apfel — whose bold style has made her popular among millennials over the last several years — has starred in ad campaigns with major fashion and beauty brands such as MAC Cosmetics, Kate Spade and Alexis Bittar. IMG will represent Apfel for future modeling gigs, endorsements and appearances.

In a statement, Ivan Bart, president of IMG Models and IMG Fashion Properties, expressed his enthusiasm about adding Apfel to the company's roster of talent, which includes top models like Gigi and Bella Hadid, Ashley Graham and Elsa Hosk, among others.

"Iris is an icon with immeasurable talent. She radiates creativity and inspiration, and we're so excited to explore new and unique opportunities with her, where her natural gifts can be shared with the world," said Bart. "At 97 years old, Iris continues to prove that age is just a number and shouldn't be something that defines you." -

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