ItsNotYouItsMe Blog: 2017-09-03

Saturday, September 9, 2017

DIESEL: Go With The Flaw

Yesterday @DIESEL has deleted his Instagram archive. “Perfection is boring. On Instagram even more. Here’s to an imperfect new beginning.” Today, Diesel present its new creative campaign for Fall/Winter 2017 directed by François Rousselet. Diesel has always stood to challenge conformity. Today conformity is the chase of perfection, look at your social channels: perfect holiday, perfect pictures, perfect life, fitting in with the status quo. It’s going with the flow.

A film by François Rousselet, the French director who has created videos for Snoop Dogg, Madonna and The Rolling Stones, is the centre of the GO WITH THE FLAW campaign. During the mini-movie Edith Piaf provocatively sings ‘Non, je ne regrette rien’ as the cast embrace the uncomfortable of their everyday lives – and rise above, laughing.

It’s time to GO WITH THE FLAW.
While the web pursues #flawless Diesel celebrates imperfection in new campaign GO WITH THE FLAW directed by François Rousselet

Always late? You’ll make a big entrance. Secret snorer? Your lover has a soundtrack. Bad dancer? You’ll be a YouTube sensation. Lazy? You won’t waste energy. Style your shortcomings into something extra – because success lives outside of conformity. Perfection is overrated.

When Darkness Falls: Will Wadhams Poses for Essential Homme September 2017 Issue

"The handsome Will Wadhams stars in When Darkness Falls story captured by fashion photographer Kevin Sinclair for Essential Homme Magazine‘s September 2017 edition. In charge of styling was Alex Van deer Steen, who for the session selected looks from top brands such as Gucci, Prada, Dior Homme, and Louis Vuitton to name a few. Grooming is work of Alicia Marie Campbell." -

Toys & Teddybears

"Carvell at Models1, Ted Nowell at Wilhemina and Lewis Murphy at PRM photographed by Michiyo Yanagihara and styled by Claudia Rose Walder, in exclusive for Fucking Young! Online.

Set Design: Meg Nixon
Hair: Waka Adachi
Make-up: Holly Reza Westwood." -

Leif Erik by B. Charles Johnson

"Leif Erik at Q Model Management NYC by B. Charles Johnson." -

Djavan Mandoula & Li Ren Shih Model FW17 Trends for Esquire Singapore

"Esquire Singapore enlists models Djavan Mandoula (Success) and Li Ren Shih (MP Paris) for the Fall Winter 2017 Trend story coming from the style pages of their September 2017 edition. In charge of photography was Onin Lorente, with styling from Eugene Lim, and hair and makeup by beauty artist Nobu Fujiwara. Assistance by Anne Mukendi." -

Introducing Louis Appelmans

"Louis Appelmans is a 3rd year Bachelor student at La Cambre (Brussels). This collection reflects the conservative and mainstream spirit of a current person combined with the originality and excitement produced by his fantasies. Through its anonymity a fetishistic and ostentatious universe exhibits the unhealthy or distracted thoughts of a young adult fairly current.

Fashion Design & Styling: Louis Appelmans
Photography: Zoé Giloux
Models: Tazio Siegmann, Charles Besseige , Hadrien Blaimont and Martin Berkenboom." -

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