Wednesday, February 26, 2014

Sigrid Agren: Perfume Nymph

Super model Sigrid Agren is mythical in a short film by Santiago & Mauricio.

The Supermodel Channels Her Inner Deity for Santiago & Mauricio’s Feverish Film

“I imagined myself as a surreal creature: a kind of fairy who could move through space with elegance, almost taking flight with every step,” says Sigrid Agren of her mythological role in a pulsating short from sibling directors Santiago & Mauricio. The pair cast the French-Swedish model in a vintage Rodarte gown, and describe the film as a “moving human painting,” taking visual cues from William-Adolphe Bouguereau, Mannerist art, and the work of the Pre-Raphaelites. Agren, who has just walked the FW14 runways for Dolce & Gabbana and Gucci and has fronted campaigns for Céline, Chloé and Prada, used a trampoline to assist her leaps—showering the set with glitter in the process. The title, Sillage, originated as a term used by perfumers to describe a scented trail from a fragrance wearer: “Scent is one of the most powerful and primitive of senses as it is directly connected to our inner animal,” muse the directors and regular NOWNESS contributors, whose piece marks our fourth anniversary. “It’s something that hangs in the air intangibly, and just as you begin to get a fix on it, it’s gone.”

Sigrid Agren: Perfume Nymph on

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