Relax...It's Courtney Love!

In a first of a kind video for NJOY brand electronic cigarettes they have scouted unapologetic rocker Courtney Love in a very brash ad for all to understand.

Effing relax below!

Singer-songwriter, actress, and style icon, Courtney Love stars in the first webisode of NJOY New Media's web series. Courtney's letting every non-smoker know to just "effing relax". This playful parody webisode is inspired by a real-life experience of Courtney's, ultimately showing that smokers now have a choice to take a "puff" indoors.