Friday, December 14, 2012

Beauty is the New Fashion By Tomoyuki Yonezu


Make-up becomes video art in a short by Tomoyuki Yonezu and Tiffany Godoy.

Baby blues are framed in indigo eyeliner and lips go two-tone as models of the moment are painted with this season’s pop palate in a kaleidoscopic short for Japanese fashion magazine The Reality Show.

Editor-in-Chief Tiffany Godoy and Art Director Tomoyuki Yonezu co-created the film and enlisted some of the industry’s most sought-after makeup artists to reinterpret fall/winter 12 runway trends, resulting in some major maquillage including a goth-tinged look on model Ewelina Kruszewska, courtesy of beauty world favorite Dick Page. “The way I am thinking about the makeup is that it is not just eyes or cheeks on a face—unless your lips are going out on the town by themselves, everything has to work together,” explains the British creative, who works regularly with Mario Sorrenti, Juergen Teller and Inez & Vinoodh on editorials for the likes of W, Harper’s Bazaar and Vogue.

Shot with a high-definition Red EPIC camera by photographer Koichiro Doi, the “motion photographs” will run as still images in the The Reality Show’s fourth issue, which hits newsstands in mid-December. “Today we are inundated with fashion images and we see so many of the same clothes all the time, so it seems that makeup is where we can really express individuality and uniqueness,” explains Godoy of the film’s title. “We can change it easily every day without spending a lot, yet we still get to work with the types of brands that give us a sense of glamor, luxury and chic.”



Beauty is the New Fashion on Nowness.com.

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