Wednesday, March 10, 2010

Rimmel London Hires Zooey Deschanel and Solange Knowles!

British beauty company Rimmel London is adding a new crop of faces to their already stellar cast of brand ambassadors. You can add Zooey Deschanel and Solange Knowles who will join Kate Moss, Georgia May Jagger and Coco Rocha as the new stars of the cosmetics company’s campaigns.

Zooey will be the face of a new lash accelerating mascara, a perfecting powder foundation and a lasting lipstick, with her campaign set to debut worldwide in August. Singer-songwriter Solange’s campaign will debut in the fall.

While Rimmel typically uses British stars to grace their campaigns it seems like the brand is looking to diversify a bit with these new choices. Always a great pathway into a positive direction in my opinion.

Also can't wait for Solanges new album coming out later this year as well!


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