ItsNotYouItsMe Blog: Sonia’s Prep

Saturday, December 5, 2009

Sonia’s Prep

'It’s t-minus twenty-four hours to Sonia Rykiel’s H&M explosion.

The the team behind the launch has been working for weeks to create a pink fairy tale within the Grand Palais. Event Planner Ettiene Russo walks through the progress in this video, in awe of his own vision coming to life under the glass dome, “I want them to feel like kids,” he says of the guests.

The lingerie might counter the childlike excitement, but we’ll let you know tomorrow.' -Fashionista



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