Friday, September 25, 2009

Reclaiming control

Sure, Burberry and Michael Kors and even Twenty8Twelve have provided live broadcasts of their shows to make the public feel included, but Alexander McQueen’s one-upping everyone by partnering with Nick Knight’s ShowStudio.

Together, they’re reclaiming control of the front row’s Flip Cams and Twitters with the use of robot cameras both on and off the runway to guarantee that everyone, everywhere (with a computer) sees the show and the atmosphere as though they’re present.

“I want to generate something else, something for a wider audience. For people in Australia, Asia, and Middle America who don’t have a seat at the show. Really, what I’m aiming for is world domination,’ he joked to WWD.

Of course the problem with the public seeing the clothes immediately is that it’s still hard for most to wrap their head around the fact that they can’t have what they’re currently falling in love with for another six months.

Sounds dangerous. But I approve and dig the idea more importantly!

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